Be the leading Islamic bank in Pakistan
Achieve leadership in providing Shariah compliant financial services, with customer care and employee focus at the heart of our business ethos together with innovation and technology being the pillars of our growth.
Our daily code of conduct is exemplified by eight core values:
We function as a team. Within functions, we cooperate. Between functions, we collaborate. Together, we aim for excellence and leadership in our chosen markets.
Our Team: Our Asset
We hold our customers, investors and regulators in high esteem.
We uphold our customers’ rights to demand efficient service.
We appreciate and respect our profession and, above all, our bank.
Our Respect: Our Duty
We are proficient and efficient in all that we do.
We provide banking services knowledgeably and skillfully.
We uphold regulatory obligations.
Our Professionalism: Our Competence
We are recognised by our reliability, credibility and character. We believe in ethical, honourable, time-proven principles of uprightness. We stand for and abide by honesty, truth and transparency.
Our Integrity: Our Identity
We bring zeal and enthusiasm for banking to work. We are excited to provide customers with the best or the best-suited.
We go the extra mile in legitimate, acceptable ways.
Our Passion: Our Worth
We pioneer novel and more efficient ways to deliver solutions. We are dedicated to a culture of improvement and modernisation. We stand for originality, in thought, in action and in belief.
Our Innovation: Our Strength
We are receptive to the need for change and improvement. We are proactive and anticipate our customers’ needs and wants. We act quickly to modify, adjust or prepare for new realities.
Our Responsiveness: Our Distinguisher
Our concern for our colleagues, our customers, our communities, and our country sets us apart.
To each other, we are a family. For each other, we are a meaningful source of shared humanity.
Our Compassion: Our Gift
Our hotline is available 24X7