Lucky Draw by Faysal Bank & Western Union

Faysal Bank facilitates Mingora Customers – Saturday, May 23, 2009

Karachi:An electronic lucky draw was held on January 14, 2009 at Faysal House Karachi. The draw was aimed at providing incentive to the respondents who took part in an online poll during a joint campaign of Faysal Bank Limited & Western Union during the month of Ramadan. The draw was conducted in the presence of representatives of Faysal Bank Limited, Western Union and Octave Interactive – the internet marketing company which facilitated this campaign. The list of the lucky winners to receive DVD players from the sponsors includes Syed Anis Ahmed and Zeeshan Ahmed Hashmi from Karachi; Kamran Faiq, Iftikhar Ahmed Azad, Mohammad Khalil Ahmed and Ahmed Bilal Saeed from Lahore; Saad Aftab and Qamar-ul-Bashar Khan from Islamabad; Shoieb Arshad from Bahawalpur and Muhammad Yousaf from Wah Cantt.

Internet marketing is a growing area of interest for leading consumer marketing companies due to the growing popularity of this medium, its cost efficiency and the two way audience response mechanism which the medium offers. Faysal Bank is one of the first banks in Pakistan to have explored the internet medium, which reflects its aggressive approach and consumer driven culture.